Using Concise Words In eLearning Course Design: Reapplying Marketing “Copy” Tips

 In eLearning Brothers

There is nothing worse than having to read a wordy advertising campaign. Marketers know that the best way to capture their audience and get points across is through concise and meaningful text. We should, for better eLearning course design, grasp this concept and create content that will not derail a learner’s engagement.

While we need to ensure the learning objectives are met, this often means adding more details through more words. The risk in this is that learners might miss pertinent information hidden in the text….

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