eLBX Online Day 15 – The ROI of Gamification

 In eLearning Brothers


Today we were joined by the amazing Stephen Baer, Head of Creative at The Game Agency to talk about the return on investment (ROI) of gamification. Stephen is also a gaming columnist for Forbes and previously worked at Atari. He’s pretty much a gamification expert!

In today’s webinar, Stephen covered:


  1. Benefits of Gamified Training
  2. Gamification vs. Game-Based Training
  3. Different Types of Game-Based Training
  4. Delivering an ROI


What is the difference between gamification and game-based training?

Gamification Includes These:

  • Goals/Challenges
  • Progress
  • Points
  • Badges
  • Leaderboards
  • Rewards


Game-Based Training Is:

  • A controlled environment where learners test their knowledge and practice behaviors to achieve a specific goal.

Gamification and game-based training both serve to increase engagement, attained proficiency, post-training confidence, application of training, and retention of learning—all giving you a huge return on investment!

Hot tip:

Games can even help you develop soft skills! As Stephen mentioned, a well-designed game can include collaborating with other characters in the game.

Stephen shared a great example of a training game created by a company called Mursion.

Watch it here:


Missed this webinar? Don’t worry, we’ll be posting all the recordings by the end of today. The xAPI archive from last week is available now.


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